A Nice Idea Every Day was established in 2010. It’s a collaboration by image makers Vivien Weyrauch and Fabian Röttger.
Their work first got attention when Kanye West blogged one of their university projects which pioneered a 3D camera technique that works without special screens or glasses.
Since then they have shot music videos for bands like The Knife, Palma Violets, Sub Focus and worked with clients such as Sony, i-D and Adidas.
They have been nominated as Best New Director at the UK Music Video Awards, featured as one of the New Video Visionaries by Dazed & Confused and shown their work in exhibitions and festivals worldwide including the Hammer Museum in Los Angeles, the International Short Film Festival in Toronto, Camerimage in Bydgoszcz and the Los Angeles Film Festival.