Danio The Grumbler

Danone, and agency Naked Communications, asked us to launch The Grumbler online in the UK, by creating a series of short films showing how Danio yoghurts can help defeat hunger. Directed by Zac Ella, the films feature considered, stylized art direction, and over-the-top humour, and resulted in 5000 free yogurts being claimed within just two hours.